Variaa AI Color Generator

Describe your project and Variaa’s AI will create a custom color palette with unique, and context-relevant names. Instantly copy or download your palette in JSON and CSV formats. Generate your first color palette for free.

Your ideas,
translated into color.

Color wheel chart with color swatches and paint chips.

See Variaa in Action

Variaa is an AI-powered color palette generator to help founders, agencies, creators, hobbyists, artists, designers, and marketers to bring their project vision to life.

Instead of spending hours choosing colors or relying on random palette generators, Variaa makes the process simple: just describe your project, business idea, product, service, design, or art, and Variaa AI instantly generates a curated color palette matching the context of your project description! Each color comes with a context-relevant name and HEX code—plus options to copy, share, or download your full palette in JSON and CSV formats.

Variaa helps all your projects stand out with colors that feel intentional and unique.

Variaa AI

What users have to say

  • "I spent hours trying to pick colors for my startup’s landing page. Variaa gave me a professional-looking palette in seconds — it honestly saved me days of frustration."

    — Lena R., SaaS Founder

  • "As a freelance designer, I love how Variaa generates palettes with names that actually make sense to clients. It makes presenting ideas way smoother."

    — James K., Brand Designer

  • "Variaa is now part of my content workflow. Whenever I launch a campaign, I can quickly generate fresh palettes that fit the theme without overthinking it."

    — Maya S., Marketing Manager

How it works

Illustration of a smartphone displaying a colorful lightbulb icon, with a pen next to it, representing ideas or creativity.

1. Describe Your Project

Tell us what you’re building or creating—whether it’s a product, service, business, art, or a startup.

Outline of a human head with the letters 'AI' inside in a gradient rainbow color, connected to three circuitry lines.

2. Let Our AI Do the Work for You!

Color selection palette with four square color options and a paintbrush applying color to the top right square, with a star and spark indicating creativity.

Variaa AI analyzes your description using advanced AI tools to understand your project’s vibe, industry, and values.

3. Receive a Curated Color Palette Designed for You in Seconds

In seconds, Variaa AI generates a custom palette complete with HEX codes and unique color names—each one inspired by the project, business, product, service, art, design, or idea you described. Get Primary, Secondary, Tertirary A & B, and Neutral colors.

Diagram showing data transfer between a computer and a mobile device.

4. Use Your Designed Palette Anywhere!

Get easily downloadable JSON & CSV files as well as an easy copy paste feature so you can share a text table of all your colors on other collaboration platforms.

What do you get with each palette generation?

  • Primary Color

    • Comes in a Base, Light, and Pale version

    • Includes Hex for each color

    • Includes relevant custom name for each color based on your prompt description

  • Secondary Color

    • Comes in a Base, Light, and Pale version

    • Includes Hex for each color

    • Includes relevant custom name for each color based on your prompt description

  • Two Tertiary Colors

    • Each come in Base, Light, and Pale versions

    • Includes Hex for each color

    • Includes relevant custom name for each color based on your prompt description

  • Neutral Colors

    • Typically White and Black

    • Includes Hex for each color

    • Includes relevant custom name for each color based on your prompt description

Colors

Extras

  • Text Table

    • An organized text table containing all your colors with a copy paste button in case you want to continue working in other collaboration tools like Google Docs or Notion

  • Easy Download Options

    • Buttons to download JSON and CSV versions of your palette

  • History Feature

    • All your prompts and palette generations are saved and are easily accessible to you in an organized list.

Pricing

$0.00

Free

$2.99

Sample Pack

Get 5 color palette generations. Great for testing out Variaa to see if it meets your needs.

$4.99

Starter Pack

Get 10 color palette generations. Ideal for people who want to experiment with some different color options.

$19.99

Value Pack

$49.99

Pro Pack

New users get 1 free color palette generation to try Variaa out. No history feature. Saving projects is only available when you pay for packs.

Get 50 color palette generations. Great for people who are working on a few different projects. If you’re a freelancer or contractor or have multiple projects going and need more options.

Get 150 color palette generations. This is ideal for agencies or individuals working in design that need many generations for a lot of different project. Great for heavy users of Variaa.

FAQ

  • Yes, new users get 1 free color palette generation. After your free generation you must purchase packs (of 5, 10, 50, 150) starting at $2.99 for 5 color palette generations. Pay for what you need.

    • Startup founders who want to build an MVP and want a brand that stands out rather than going with the generic colors.

    • Marketers, designers, agencies, artists, and other professionals who work on various projects and websites that require custom brand colors

    • Anyone who needs a custom color palette for any kind of project or business or idea.

  • Variaa AI is based in Canada and we happily serve users from around the globe!

  • You get:

    1. Primary colors (Base, light, and pale)

    2. Secondary Colors (Base, light, and pale)

    3. Tertiary colors (A&B)

    4. Neutrals (typically white and black)

    5. Easy download options

    6. History feature

    Please see the “What do you get with each palette generation” section of this page if you scroll up.